SEVEN C’s of communication-

Seven C’s of communication means seven elements starting with English alphabet C and are essential for the success of communication process. These seven C’s are as follows-

1.     Credibility- Credibility of the sender is very important for the success of communication process. If the source or the sender is credible and receivers have full trust in him, the message will easily be accepted.

2.     Context- context means the environment in which the communicator is sending his message. If the message contradicts with the context, it is likely to be failed. In short context is the setting in which communication takes place.

3.     Content- it is a very important element. It is the subject matter of the communication. Content of the message needs to have some meaning for the receiver. If it is not so, receiver will not receive the message with full zeal.

4.     Clarity- this element indicates that the message should be simple and clear. It should be easy to understand. It should be free from ambiguity.

5.     Consistency- There should be continuity in the message. If the sender will repeatedly send the message at the receiver, the later will be deeply affected.

6.     Channel- Channel means the medium or media through which people communicate. The choice of suitable channel for the receiver is always a benefit for the Sender. The Selection of the Channel that receiver is more likely to use will ensure the success of communication.

7.     Capacity (of the audience) - Capacity means the ability to receive and absorb. Whenever the sender crafts a message, he needs to keep in mind the capacity of the receiver. Communicator should craft a message which the receiver can easily understand. He should keep in mind the abilities and habits of the receiver.