communication is
interacting, transmitting and sharing of ideas, beliefs and messages.
Communication performs two basic functions-
·
Primary function- the primary function of
communication is to interact, to share or to inform. It’s the basic function of
communication and essential for human existence and growth. Communication’s main idea is to give and receive
information. People need to know what is
happening around them. Man is a social animal and needs to know about what is
happening in his society. There must be some information about what is going
on in the environment which concerns the people.
·
Secondary
function- the secondary function takes up a more social shape. The secondary
function of communication takes up the form of debates, discussions,
persuasions, motivations and entertainment. Persuasion
may be defined as an effort ‘to influence the attitudes, feelings, or beliefs
of others, or to influence actions based on those attitudes, feelings, or
beliefs. According to
Berlo, the sole purpose of communication
is to influence people.
The secondary function includes
Informing, Controling, Persuading and co-ordinating. Thus it is more important to grow as mass society.
Culture and heritage develops due to this function of communication.
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