MATERIAL WORTH READING (RELATED TO MASS COMMUNICATION).

Friday 7 September 2012

Communication meaning and definitions

• MEANING – Literal meaning of communication is “a common sharing of information”. Communication is the basic need of human beings. It plays a very crucial role in human life. Communication simply means ‘to communicate’ .In fact, communication is the reason for human existence. There are different forms of communication through which the intentions of people can be passed across to another. Without communication, life is impossible The ability to communicate is the primary factor that distinguishes human beings from animals. Communication is a process in which individuals share views and exchange ideas. It is the activity of conveying information. Communication has been derived from the Latin word "communis", meaning to make common. Commonality is the essence of communication whenever two people communicate they finally reach towards a common idea or goal. Thus; communication is a conscious attempt to share information, ideas, attitudes, and the like with others. Communication is defined as a process by which information is exchanged between individuals through a common system of symbols, signs, or words. Communication was born with the mankind. Early man used to communicate through signs & symbols. With the pessage of time, he developed language and script to communicate well. Communication is giving, receiving or exchanging ideas, information, signals or messages through appropriate media, enabling individuals or groups to persuade, to seek information, to give information or to express emotions. Thus communication is essential for human survival and important for the development of the individual. Definitions- Many people see communication as a process of sending and receiving messages. Communication scholars and practitioners tried to describe, predict, and understand communication phenomena. Some of them are given below- • According to Wilbur Schramm, “Communication is the sharing of experience on the basis of commonness”. • According to Webster's Dictionary as "sending, giving, or exchanging information and ideas," this is often expressed nonverbally and verbally. • Shannon & Weaver define communication as: “all the procedures by which one mind may affect another. This … involves not only written and oral speech, but also music, the pictorial arts, the theatre, the ballet, and in fact all human behaviour”. • Denis Mc Quail, "Communication is a process which increases commonality and also requires elements of commonality for it to occur at all. Various factors contribute to bringing about the commonality the shared symbolic environment and a social relationship among those who participate in communication are the pre-requisites for communication." • A.W. VAN DE BAN and H. Stuart Hawkins, commonly known as Ban & Hawkins defined Communication as the process of sending and receiving messages through channels which establish common meaning between a source and a receiver. • According to Rogers and Shoemaker, communication is the process by which messages are transferred from a source to a receiver. • Fred G. Meyer. “Communication is the intercourse by words, letters or messages” • G.G. Brown. Communication is transfer of information from one person to another, whether or not it elicits confidence. • Dhama and Bhatnagar define communication as a process of social interaction, i.e. in a communication situation two or more individuals interact.`` • Roger states that ‘communication is a process in which participants create and share information with one another in order to reach a mutual understanding’

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