MATERIAL WORTH READING (RELATED TO MASS COMMUNICATION).

Tuesday 9 July 2013

Information Super Highway


The Information superhighway is a term that is sometimes used to describe the Internet.
Nam June Paik, a 20th century South Korean born American video artist, claims to have coined the term in 1974. “I used the term (information superhighway) in a study I wrote for the Rockefeller Foundation in 1974. I thought: if you create a highway, then people are going to invent cars. That's dialectics. If you create electronic highways, something has to happen.” The term was popularized by former Vice President of the United States, Al Gore in the early 1990s in a speech outlining plans to build a high-speed national data communications network. 
 
Information superhighway is a popular collective name for the Internet and other related large-scale computer networks. 
The information superhighway can be defined as ‘an information and communication technology network, which delivers all kinds of electronic services-audio, video, text, and data, to households and businesses. It is usually assumed that the network will allow for two-way communication, which can deliver ‘narrow-band’ services like telephone calls as well as ‘broad-band’ capabilities such as video-on-demand, teleshopping, and other ‘interactive TV’ multi-media applications. Services on the superhighway can be one-to-one (telephone, electronic, mail, fax, etc) one-to-many (broadcasting, interactive TV, videoconferencing, etc); or many-to-many (bulletin-boards and forums on the internet). 
The example of the ‘information Superhighway’ is the internet, which had its roots in the need during the mid-1960s for linking military computer researchers in the United States. Commercialisation of the networks began when the internet was opened up to the priviate service providers like Prodigy, Delphi, Genie, America Online (AOL) and Compuserve. The World Wide Web was developed at the European center for Particle Research in 1989, but took off only in 1993 when software developed at the University of Illinois and subsequently elsewhere, created ‘browsers’ and graphical interfaces making the search and interrogation of ‘pages’ on the WWW possible. Hundreds of ‘sites’ were placed on the Web.

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